News
Simple Tool for the Customer Value Analysis
Customers, colleagues and other interested parties can download a simple Excel-Tool for the customer value analysis below. The tool is based on my German book Orengo (2017): «Kundenorientierung». Verlag Tredition, Hamburg (engl: Customer Orientation). [...]
Public Speech Feb. 7th, 2019: “Customer Orientation” (in German)
Customer orientation in management systems, organizations, strategies, innovations and cost structures.
Brochure «Customer Orientation»: Modular offering
Multilingual brochure on the topic of «Customer Orientation». Learn more...
Book «Customer Orientation», 2nd Edition
The German book can be ordered at Tredition® as Hardcover, Paperback and E-Book. For an English version please contact the author directly. «How do I increase the customer orientation in my organization throughout?» There [...]
Approach / Key Questions
The used approach bases on a proprietary adaptation of the systems oriented approach of St. Gallen. Learn more...
social systems engineering
Not everything of a «social system» can be «engineered», but a few things can. Learn more...